Usage of Customer Behavior Data Collected Online for Targeting Purposes Among US Marketers, Feb 2015 (% of respondents) - eMarketer

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Usage of Customer Behavior Data Collected Online for Targeting Purposes Among US Marketers, Feb 2015 (% of respondents)

Usage of Customer Behavior Data Collected Online for Targeting Purposes Among US Marketers, Feb 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    American Marketing Association (AMA) | Duke University's Fuqua School of Business | McKinsey & Company

  • Methodology:

    Data is from the February 2015 Duke University's Fuqua School of Business "The CMO Survey: Highlights and Insights" commissioned by the American Marketing Association (AMA) and McKinsey & Company. 288 US marketers from Fortune 1,000 firms and the Forbes Top 200 as well as top marketers who are AMA members or Duke University alumni and friends were surveyed online during January 13-February 3, 2015. 84.3% of respondents are VP-level or above.

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