Usage and Effectiveness* of Paid Advertising Methods According to B2C Content Marketers in North America, 2014 & 2015 (% of respondents) - eMarketer

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Usage and Effectiveness* of Paid Advertising Methods According to B2C Content Marketers in North America, 2014 & 2015 (% of respondents)

Usage and Effectiveness* of Paid Advertising Methods According to B2C Content Marketers in North America, 2014 & 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Content Marketing Institute (CMI) | MarketingProfs | TrackMaven

  • Methodology:

    Data is from the October 2015 Content Marketing Institute (CMI) and MarketingProfs report titled "B2C Content Marketing: 2015 Benchmarks, Budgets and Trends - North America" sponsored by TrackMaven. 263 B2C marketers in North America from various companies, functional areas and industries were surveyed during July-August 2015. Respondents identified their industry as advertising/marketing/PR (5%), banking/accounting/financial (8%), education (5%), healthcare/pharmaceuticals (7%), real estate (7%), retail trade/distribution (22%), travel/tourism/hospitality (5%) and other (38%). Respondents identified the size of their company as fewer than 10 employees (31%), 10-99 employees (22%), 100-999 employees (20%) and 1,000+ employees (27%).

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