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Data is from the January 2017 YuMe report titled "Immersive Technologies: The New Emerging Platform & Opportunities For Brands." 811 US internet users ages 18-54 were surveyed online in August 2016.
US Adult Major Media User Penetration, 2014-2019 (% of adult population)
Average Time Spent per Day by US Adult Users of Each Major Medium, 2014-2019 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Race/Ethnicity, Q4 2016 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q4 2016 (hrs:mins)
Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series
Television Update Winter 2016-2017: The Shift in Ad Currency
Keeping Up with the Millennials: Gen Xers Make Strides in Digital Media Usage
Use of Augmented Reality, Image Search Boost Likelihood of Online Home Product Purchases
Snapchat Rolls Out New AR Features, But Wait…So Does Facebook
Customers Happier with VR Devices Than They Expected