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Data is from the January 2017 YuMe report titled "Immersive Technologies: The New Emerging Platform & Opportunities For Brands." 811 US internet users ages 18-54 were surveyed online in August 2016.
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
US Internet Users Who Are Aware of Select Virtual Reality Devices, Q1 2017 (% of respondents)
Top 20 US Digital Radio Companies, Ranked by Average Active Sessions, March 2017
New Developments that US iPhone Owners Want to See Next from Apple, June 2017 (% of respondents)
Ways in Which US Millennial Internet Users Watch TV Content, April 2017 (% of respondents)
Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series
Visual Commerce 2017: How Image Recognition and Augmentation Are Changing Retail
Keeping Up with the Millennials: Gen Xers Make Strides in Digital Media Usage
Use of Augmented Reality, Image Search Boost Likelihood of Online Home Product Purchases
Listen In: Understanding Visual Commerce
Listen In: Key Takeaways from the Upfronts