Usage and Awareness of Select Types of Data/Tools Used to Measure Marketing Performance According to Multichannel Marketers in North America, Spring 2017 (% of respondents) - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Chart

Usage and Awareness of Select Types of Data/Tools Used to Measure Marketing Performance According to Multichannel Marketers in North America, Spring 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    451 Research | PlaceIQ

  • Methodology:

    Data is from the September 2017 451 Research report titled "State of Integrated Marketing 2017: Mapping the Journey to Success" commissioned by PlaceIQ. 200 multichannel marketers from various industries in North America were surveyed online during spring 2017. In addition, 451 Research conducted a series of one-on-one interviews with marketers regarding changes in measurement and attribution. PlaceIQ is a location-based data and technology company.

What do I get with eMarketer PRO?