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(% of respondents)
CTR Market Research
Data is from the January 2017 CTR Market Research report titled "Media and Marketing Trends in the Mobile Era." Data in the report is established based on two separate surveys. Under the "CNRS-TGI" survey, 92,900 consumers ages 15-69 living in 60 tier 1-4 cities across China were surveyed via home interview during January-December 2016. The sample is representative of 180 million urban consumers in China. Under the online survey, 3,000 internet users in China were surveyed online during July 11-18, 2016. All respondents who took part in the online survey are panel members. CTR Market Research, a China-based market research firm and consultancy, is a joint-venture company between CITVC and Kantar Group.
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies