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CTR Market Research
Data is from the January 2017 CTR Market Research report titled "Media and Marketing Trends in the Mobile Era." Data in the report is established based on two separate surveys. Under the "CNRS-TGI" survey, 92,900 consumers ages 15-69 living in 60 tier 1-4 cities across China were surveyed via home interview during January-December 2016. The sample is representative of 180 million urban consumers in China. Under the online survey, 3,000 internet users in China were surveyed online during July 11-18, 2016. All respondents who took part in the online survey are panel members. CTR Market Research, a China-based market research firm and consultancy, is a joint-venture company between CITVC and Kantar Group.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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