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(% of total HBIX sites*)
Data is from the February 2018 ServerBid report titled "Header Bidding Industry Index - Feb 2018." ServerBid's Header Bidding Industry Index (HBIX) is based on Alexa Internet's top 1,000 programmatic advertising sites out of the top 5,000 US sites. The HBIX is published monthly, at the beginning of each month. Types of websites included in the HBIX were communities (e.g., reddit, LiveJournal), ecommerce (e.g., Walmart, Target), news/content (e.g., CNN, The Washington Post) and utility (e.g., Weather.com, OpenTable). Types of websites excluded from the HBIX included porn/torrents, sites requiring a login to access content, sites that do not do programmatic advertising and URLs that redirect to another site on the list. ServerBid is a server-side header bidding company.
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Requirements for Participating in Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
Benefits of Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
Challenges of Selling Digital Media Inventory on Open Exchanges According to US Digital Publishers, Summer 2017 (% of respondents)
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