Plans & Pricing
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(% of total HBIX sites*)
Data is from the February 2018 ServerBid report titled "Header Bidding Industry Index - Feb 2018." ServerBid's Header Bidding Industry Index (HBIX) is based on Alexa Internet's top 1,000 programmatic advertising sites out of the top 5,000 US sites. The HBIX is published monthly, at the beginning of each month. Types of websites included in the HBIX were communities (e.g., reddit, LiveJournal), ecommerce (e.g., Walmart, Target), news/content (e.g., CNN, The Washington Post) and utility (e.g., Weather.com, OpenTable). Types of websites excluded from the HBIX included porn/torrents, sites requiring a login to access content, sites that do not do programmatic advertising and URLs that redirect to another site on the list. ServerBid is a server-side header bidding company.
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
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How Advertisers Are Reorganizing Around Programmatic
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