Plans & Pricing
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(% of total HBIX sites*)
Data is from the February 2018 ServerBid report titled "Header Bidding Industry Index - Feb 2018." ServerBid's Header Bidding Industry Index (HBIX) is based on Alexa Internet's top 1,000 programmatic advertising sites out of the top 5,000 US sites. The HBIX is published monthly, at the beginning of each month. Types of websites included in the HBIX were communities (e.g., reddit, LiveJournal), ecommerce (e.g., Walmart, Target), news/content (e.g., CNN, The Washington Post) and utility (e.g., Weather.com, OpenTable). Types of websites excluded from the HBIX included porn/torrents, sites requiring a login to access content, sites that do not do programmatic advertising and URLs that redirect to another site on the list. ServerBid is a server-side header bidding company.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos