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Paid Digital Ad Formats Used by Advertisers Worldwide, by Industry, April 2018 (% of respondents)
Paid Search Ad Benchmarks in North America: Ad Spending, Clicks and CPC YoY Growth, by Device, Q3 2017 (among campaigns analyzed by Merkle)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Mobile Video App Install Ad Benchmarks Worldwide: Ad Spending Share, by Region, Q1 2016 & Q1 2017 (% of total among ads served by InMobi)
Changes to Facebook Advertising After Cambridge Analytica: What's Happening with Usage, Advertising and Data Privacy
US Social Trends for 2018: eMarketer's Predictions for the Year
How Header Bidding Is Moving Into Apps
Mobile Measurement & Targeting Roundup
Is App-Install Fraud on the Rise?