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Data & Marketing Association (DMA) | Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the December 2017 Winterberry Group report titled "The State of Data 2017" in partnership with Data & Marketing Association (DMA) and Interactive Advertising Bureau (IAB) and sponsored by Criteo, Deluxe, Equifax, Epsilon and LinkedIn. Data sources used in the development of the audience data market include aggregation of financial information from product, service and technology providers and publicly available information sources on data product investments, public company revenues and financial dynamics collected during May-November 2017. Audience data expenditures include spending on data assets licensed from third-party providers, as well as service- and technology-oriented offerings that support the use of audience data for marketing and advertising. Information excludes "insourced" data-related investments, spending on market research and other aggregate insights (rather than campaign-oriented marketing), spending that is bundled with other media assets and spending that is directed to enterprise priorities other than advertising, marketing or media.
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)
Consent Management Platform Adoption by UK and US Sites, July-Oct 2018 (% of total sites)
What Is US Internet Users' Main Opinion on Digital Ads? (% of respondents, Aug 2018)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
It's Time for Digital Advertisers to Start Measuring Attention
How Header Bidding Is Moving Into Apps
How US Companies Are Becoming GDPR Compliant
Why Marketers Struggle with Data-Driven Personalization