Plans & Pricing
Does My Company Subscribe?
Data & Marketing Association (DMA) | Interactive Advertising Bureau (IAB) | Winterberry Group
Data is from the December 2017 Winterberry Group report titled "The State of Data 2017" in partnership with Data & Marketing Association (DMA) and Interactive Advertising Bureau (IAB) and sponsored by Criteo, Deluxe, Equifax, Epsilon and LinkedIn. Data sources used in the development of the audience data market include aggregation of financial information from product, service and technology providers and publicly available information sources on data product investments, public company revenues and financial dynamics collected during May-November 2017. Audience data expenditures include spending on data assets licensed from third-party providers, as well as service- and technology-oriented offerings that support the use of audience data for marketing and advertising. Information excludes "insourced" data-related investments, spending on market research and other aggregate insights (rather than campaign-oriented marketing), spending that is bundled with other media assets and spending that is directed to enterprise priorities other than advertising, marketing or media.
What Did US Ad Executives Think Was the Most Overrated Word/Term of 2018? (% of respondents)
What Is the Leading Motivator Behind How US Senior-Level Decision-Makers Approach Technology Purchasing Decisions? (% of respondents, Q1 2018)
What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
What Industry Challenges Do UK Digital Media Professionals See Becoming a Greater Concern in 2019? (% of respondents)
Getting Smart About Artificial Intelligence: Five Best Practices for Diving in
Digital Display Advertising 2019: Nine Trends to Know for This Year’s Media Plan
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
In Search of Scale, Direct-to-Consumer Brands Flock to TV
Influencers and Instagram Stories: A Perfect Marriage?