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(millions, % of internet users and % of population)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Frequency with Which US Millennial Internet Users Use Snapchat, Q1 2016-Q3 2017 (% of respondents)
Frequency with Which US Millennial Internet Users Use Instagram, Q1 2016-Q3 2017 (% of respondents)
Leading Smartphone Brands, Ranked by US Smartphone User Share, March 2014-June 2017 (% of total)
US Smartphone User Share, by OS, March 2014-June 2017 (% of total)
US Instagram vs. Snapchat Users, by Age, 2016-2021 (millions)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
B2B Event Marketing 2017: How the Event Stack Bridges Offline and Online
Simon Malls' Chatbot Strategy Delivers Deep Personalization at Scale
Western Union Blends Transactions and Support into One Facebook Messenger Experience
Many App Marketers Think Ad Fraud Is a Serious Problem
US Smartphone Users Have Little Love for Communication Apps