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(billions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Share of Average Time Spent per Day with Select Digital Media Activities by US Adults vs. US Digital Ad Spending Share, 2017
Average Time Spent per Day with Major Media by US Adults, 2014-2019 (hrs:mins)
Growth of Average Time Spent per Day with Major Media by US Adults, 2014-2019 (% change)
Average Time Spent per Day on Select Digital Activities by US Adult Users of Each Medium, 2014-2019 (hrs:mins)
Share of Average Time Spent per Day on Select Digital Activities by US Adults, 2014-2019 (% of total digital time spent)
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Teens Can't Get Enough of Mobile Video
Four Key Things to Know About Digital Video Now