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(billions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Obstacles to Increasing Digital Video Ad Spending According to US Senior Marketers, Sep 2017 (% of respondents)
Average Time Spent per Day Watching TV/Digital Video According to US Internet Users, Nov 2017 (% of respondents)
Digital Video Ad Spending Share According to US Senior Marketers, by Platform, Sep 2017 (% of total)
US Total Media Ad Spending Growth, by Media, 2015-2021 (% change)
US Total Media Ad Spending Share, by Media, 2015-2021 (% of total)
Q4 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What Ad Buyers Want from Programmatic Connected TV vs. OTT
Navigating the Challenges of Connected TV and OTT Advertising
Could Amazon Win a Major Chunk of the Video Ad Market?