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(billions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Programmatic Digital Display Ad Spending, by Format, 2015-2020 (billions)
Importance of Select Channels/Formats in Video Everywhere Campaigns According to US Media Planners, Now vs. in 3 Years, Aug 2016 (% of respondents)
Expected Change in US SMB Media Spending, by Channel, Jan 2017 (% of respondents)
US Internet Users' Attitudes Toward Ad Experience When Viewing Select Digital Ad Formats, Summer 2016 (% of respondents)
Daily Time Spent with Select Connected TV Devices Among US Consumers, by Age, Aug 2016 (hrs:mins)
US Ad Spending: The eMarketer Forecast for 2017
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Four Key Things to Know About Digital Video Now
Taking Video Ad Targeting Beyond Demographics