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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Level of Attention that US Multidevice Users Pay to Devices While Viewing Traditional TV vs. Digital Video*, by Device, March 2017 (% of respondents)
Obstacles to Spending More on Original Digital Video Advertising* According to US Agency and Marketing Professionals, April 2017 (% of respondents)
Share of Original Digital Video Budget Allocated to Native Advertising According to US Agency and Marketing Professionals, by Industry, April 2017 (% of total)
Expected Change in Cross-Platform TV/Video Spending According to US Agency vs. Marketing Professionals, April 2017 (% of total)
Share of 2017 Original Digital Video Content Spending Committed During NewFronts According to US Agency and Marketing Professionals, by Industry (% of total)
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
Mobile App, Video Ad Fraud Continue to Plague Buyers and Sellers
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Advertisers Are Warming to Short-Form Pre-Roll Video Ads
Measure of Video Ad Spending Shows Sharp Increase