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(% of respondents)
Data is from the July 2017 Hub Research report titled "Decoding the Default 2017." 1,806 US TV viewers ages 16-74 were surveyed online during June 2017. All respondents had broadband access at home and watched at least 5 hours of TV per week. The results were balanced according to the US census. Hub Research is an entertainment and media research company.
Reasons that Cord-Cutters in North America Cancelled Their Pay TV Service, Q4 2017 (% of respondents)
Important Factors When Buying Household Staples on Amazon According to US Digital Shoppers, Feb 2018 (% of respondents)
Important Factors When Buying Clothes on Amazon According to US Digital Shoppers, Feb 2018 (% of respondents)
US YouTube Net Video Ad Revenues, 2016-2020 (billions, % of YouTube revenues and % of US video ad spending)
US YouTube Net Ad Revenues, 2016-2020 (billions, % change and % of Google net ad revenues)
Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars
US Digital Users: eMarketer's Estimates for 2018
Advanced TV Is Stymied by a Lack of Consensus Measurements
Why Video Ads Still Load Slowly
Data Feed: March 15, 2018
Press Play: Digital Trends for 2018