US TV Ad Spending for Direct-to-Consumer Brands*, 2015-2018 (billions and % change) - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Chart

US TV Ad Spending for Direct-to-Consumer Brands*, 2015-2018 (billions and % change)

US TV Ad Spending for Direct-to-Consumer Brands*, 2015-2018 (billions and % change)

Chart Profile

  • Measurement:

    (billions and % change)

  • Data Covered:

  • Source:

    Video Advertising Bureau (VAB)

  • Methodology:

    Data is from the June 2019 VAB report titled "Direct Outcomes: Analyzing The 'Big Bets' DTC Brands Are Making On TV." Ad spending data comes from VAB analysis of Nielsen Ad Intel data. TV spend includes national cable TV, broadcast TV, Spanish-language cable TV, Spanish-language broadcast TV, spot TV and syndication TV.

What do I get with eMarketer PRO?