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(billions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Which Platforms Generated Revenues from Programmatic Ad Sales in 2018 According to US Publishers? (% of respondents)
Which Platforms Generated Revenues from Programmatic Video Ad Sales in 2018 According to US Publishers? (% of respondents)
US Desktop vs. Mobile Audio Ad Spending, H1 2017 & H1 2018 (millions and % change)
Net US Search Ad Revenue Growth, by Company, 2016-2020 (% change)
Internet Users in Australia Who Are Willing to Pay for Content to Avoid Ads, by Content Type, June 2018 (% of respondents)
Canada Forecast StatPack: Time Spent and Ad Spending Estimates, 2016-2022
Q4 2018 Digital Video Trends: As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic
For Marketers, Getting Creative with Media Is Front and Center
Artificial Intelligence Is Strengthening LegalZoom’s Digital Radio Advertising Efforts
Will New Measurement Standards Drive Podcast Advertising?
Some Bad (and Good) News for Facebook in 2019