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(% of population)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Frequency with Which US Internet Users Check Reviews Prior to Making a Purchase, by Demographic, May 2017 (% of respondents)
Frequency with Which US Internet Users Check Reviews Prior to Making a Purchase, by Race/Ethnicity, May 2017 (% of respondents)
Social Media Platforms Used by US Mothers, 2013-2017 (% of respondents)
Reasons that US Twitter Users Use Twitter, by Gender, May 2017 (% of respondents in each group)
Frequency with Which US Snapchat Users Skip Ads on Snapchat, by Gender, May 2017 (% of respondents in each group)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
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More than 90% of US Moms Have a Social Media Account
New eMarketer Report Explores Boomers' Relationship with Social