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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Average Daily Time Spent with Social Media and Apps According to Younger vs. Older US Millennial Internet Users, 2018 (% of respondents in each group)
Tech Habits of US Consumers, March 2019 (% of respondents)
What Types of Mobile Apps Have Smartphone Users in Mexico Installed? (millions and % of respondents, by type, Q2 2018)
Average Time per Day that UK Children Spend on Select Social Media Platforms on Weekdays vs. Weekends, Aug 2018 (hrs:mins)
UK Children Who Use vs. Have Their Own Accounts for Select Social Media Platforms, by Age, Aug 2018 (% of respondents)
US Time Spent with Media 2019: Digital Time Keeps Rising as Growth Subsides for Total Time Spent
Canada Time Spent with Media 2019: Time Spent with Digital Media Surpasses Traditional
When Toyota Advertises on Twitter and Snapchat, Users Listen
Why Ride-Sharing App Via Will Spend More on Snapchat Advertising
More Than Half of US Social Network Users Will Be Mobile-Only in 2019
US Parents Get Digital After Dark