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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
What Are the Most Important Apps According to Teens in Germany? (% of respondents, by demographic, August 2018)
Which Social Media/Messaging Platforms Do Teens in Germany Use*? (% of respondents, 2017 and 2018)
Social Network/Chat App User Penetration Among Internet Users in Japan, by Platform, 2018 (% of respondents)
Leading Platforms Among Mobile Social Media Users in Argentina, Ranked by Unique Visitors (millions, May 2018)
Consumers in Germany Who Use Select Social Media Platforms Daily, by Demographic, April 2018 (% of respondents in each group)
US Kids and Digital 2018: What Matters and What Doesn’t for These Digital Natives
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
When Toyota Advertises on Twitter and Snapchat, Users Listen
More Millennials, Gen Z Are Using Social Apps
Snap's Data Signals Users May Be Reluctantly Accepting Redesign