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(% of mobile phone users in each group)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Devices Used by US Internet Users to Make Holiday Purchases Digitally, by Race/Ethnicity, Aug 2017 (% of respondents in each group)
Daily Time Spent Playing Mobile Games Among US Mobile Gamers, by Gender, July 2017 (% of respondents)
Frequency with Which US Mobile Gamers Play Mobile Games, by Gender, July 2017 (% of respondents)
US Mobile Gamers' Preferred Type of In-App Ads, by Gender, July 2017 (% of respondents)
US Mobile Gamers' Favorite Mobile App Category, by Gender, July 2017 (% of respondents)
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App
Understanding Teens and Their Smartphone Habits