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(% of mobile phone users in each group)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
US Internet Users Who Own Smartphones/Mobile Phones, by Demographic, Aug 2017 (% of respondents)
US Children Who Own a Smartphone/Mobile Phone, by Age, Aug 2017 (% of respondents in each group)
Restrictions that US Parent Internet Users Place on Their Child's Mobile Phone Usage, by Age of Child, Aug 2017 (% of respondents in each group)
US Internet Users Who Have Downloaded Their Primary Bank's Mobile Banking App, by Demographic, Aug 2017 (% of respondents in each group)
Devices Owned by US Teen Internet Users, Sep 2017 (% of respondents)
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
The Trials of Collecting Location Data
From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App