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(% of respondents)
Data is from the December 2016 Boxever report titled "Mapping Out the Customer Journey: Expectations Versus Reality for the Modern Marketer." 100 US senior (director, VP and C-level) marketers from companies with 500+ employees were surveyed online in November 2016. In addition, 400 US internet users ages 18-64 were surveyed. Boxever is a cloud platform that analyzes online consumer behavior for travel companies.
Implementation of Select Technologies at Their Organization According to US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
IT Decision-Makers Worldwide* Whose Companies Are Currently Undertaking Digital Transformation Initiatives, Dec 2017 (% of respondents)
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