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Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
US Smartphone Owners Who Are Influenced to Shop In-Store via Online Ads vs. Holiday Emails, by Age, Sep 2017 (% of respondents in each group)
US Smartphone Owners Who Are Excited to Shop During the Holiday Season, by Shopping Day, Sep 2017 (% of respondents)
US Smartphone Owners Who Showroom*, by Age, Sep 2017 (% of respondents in each group)
US Retail Sales, by Segment, 2016-2021
Product Categories Purchased Digitally by US Digital Buyers, June 2017 (% of respondents)
Retail 2017 TrendPack: The Latest Data and Analysis for Retail Ecommerce
US Mobile Banking and Payments: eMarketer's Estimates for 2016–2021
Consumers Want Choice, Control and Convenience When Shopping During the Holidays
Retailers Should Stop Expecting the Holiday Season to Solve All Their Problems
Even Data Specialists Say It's a Challenge to Keep Up with Tech Advances
eMarketer Releases Latest Estimates for US Proximity Mobile Payments