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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Are US Agencies and Marketers Aware of the Media Rating Council (MRC) Duration-Weighted Impression? (% of respondents, May 2019)
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
US Local Small Business Ad Metrics, by Business Size, 2019
Digital In-Feed Ad Spending in China, 2014-2021 (billions of Chinese yuan renminbi and % change)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
Five Charts: The State of Header Bidding
Five Charts: The State of Ad Fraud