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(millions and % of total)
Advertising Age | Kantar
Data is from the August 2016 Advertising Age and Kantar Media's Campaign Media Analysis Group (CMAG) report titled "25th Ad Age 2016 Presidential Campaign Ad Scorecard." Data reflects spending and ad buys (future buys subject to change) for presidential campaigns from April 5, 2015-November 7, 2016, as of August 4, 2016. Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear. Figures includes political action committees and advocacy groups.
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2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)
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