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Advertising Age | Kantar
Data is from the August 2016 Advertising Age and Kantar Media's Campaign Media Analysis Group (CMAG) report titled "25th Ad Age 2016 Presidential Campaign Ad Scorecard." Data reflects spending and ad buys (future buys subject to change) for presidential campaigns from April 5, 2015-November 7, 2016, as of August 4, 2016. Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear. Figures includes political action committees and advocacy groups.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies