Plans & Pricing
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(billions, % change and % of US mobile ad spending)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US TV Ad Spending for Direct-to-Consumer Brands*, 2015-2018 (billions and % change)
US Addressable TV Ad Spending, 2016-2021 (billions)
Media Ad Spending Growth of Top 3 Industries in China, Ranked by Media Ad Spending Growth, April 2019 (% change vs. prior month)
Media Ad Spending Growth of Top 3 Industries in China, Ranked by Media Ad Spending, April 2019 (% change vs. prior month)
US Programmatic TV Ad Spending, 2016-2021 (billions and % change)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
Canada Time Spent with Media 2019: Time Spent with Digital Media Surpasses Traditional
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
The Size of the Ad Fraud Problem in Digital Marketing Is Varying
Five Charts: The State of Header Bidding