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Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019
US Podcast Ad Revenue Share, by Industry, 2017 & 2018 (% of total and % change)
Mobile App Install Fraud Rate Worldwide, by App Category, Feb 2019 (% of total paid app installs)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies