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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Email Marketing Benchmarks: Click-to-Open, Conversion, Open and Unique Click Rates, by Day of Week, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
US Email Marketing Benchmarks: Click-to-Open and Open Rate, Q1 2015-Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
Daily Time Spent with Select Media Among US Mothers, Jan 2017 (hrs:mins)
Top 5 Digital Activities Conducted While Watching TV* Among US Multidevice Users, by Device, March 2017 (% of respondents)
Common Forms of Digital Display Ad Fraud: Faking Traffic, Sites, Attribution and More
US Ad Fraud 2017: Buyers and Sellers Fall Prey to More Sophisticated Forms
The Fight Against Ad Fraud Is Still Escalating
Ad Fraud Buzz May Come and Go, but the Issue Remains
Ad Fraud: As Tools Evolve, So Do the Schemes
Listen In: Key Takeaways from the Upfronts