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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Digital Video Ad Benchmarks: Value Exchange and Native Video Completion Rate (VCR), by Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Monthly Users of Select Media/Devices, Q1 2017 (millions)
Average Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2016 & Q1 2017 (hrs:min)
Average Daily Time Spent with Select Media/Devices Among US Consumers, Q1 2015, Q1 2016 & Q1 2017 (hrs:mins)
Integrating TV, Digital and In-Store Data: The Pursuit of a True Omnichannel Audience
Common Forms of Digital Display Ad Fraud: Faking Traffic, Sites, Attribution and More
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Cross-Device Attribution Is a Journey, Not a Destination
Ad Fraud: As Tools Evolve, So Do the Schemes
Listen In: Key Takeaways from the Upfronts