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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Native Digital Display Ad Spending, by Device, 2016-2018 (billions)
US NCAA Men's Division 1 Basketball Championship Ad Spending, 2011-2016 (millions)
Current vs. Expected Use of Targeting/Personalization for Digital Outreach According to US Grocery Retailers, Dec 2016 (% of respondents)
Channels/Formats Used for Programmatic Advertising According to Marketing Professionals in Europe and the US, Feb 2017 (% of respondents)
Weight that Marketing Professionals in Europe and the US Assign to Viewthrough Conversions, 2014-2016 (% of respondents)
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market—for Now
US Ad Spending: The eMarketer Forecast for 2017
Programmatic Creative Gives popchips More Bang for Their Buck
TD Bank Views Publishers as Business Partners
For Marketers, a Brand Safety Wake-Up Call
Viewthroughs Gain Attention as Attribution Tactic