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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Branded Digital Content Benchmarks in Select Countries: Average Time Spent and CTR, by Device, Q3 2017 (among impressions analyzed by Polar)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Frequency with Which US Internet Users Access News from Select Publishers/Sources, Sep 2017 (% of respondents)
Average Increase in Downloads from Being Featured as Apple App Store's 'App of the Day'/'Game of the Day' Among US iOs Apps, by Day/Type, Sep-Oct 2017 (% change vs. prior day)
Daily Time Spent on Social Media Among US Influencers*, Sep 2017 (% of respondents)
The Global Media Intelligence Report, 2017
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
For Safelite AutoGlass, All Attribution Models Have Their Limitations
CMO One-to-One: Boxed Is On an Attribution Transformation Journey
Ad Fraud: As Tools Evolve, So Do the Schemes
Listen In: Key Takeaways from the Upfronts