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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Average Time Spent per Day by US Adult Users of Each Major Medium, 2014-2019 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, 2017 (hrs:mins)
Digital Display Ad Benchmarks in the US and Select Countries in Southeast Asia: Viewability Rate, H2 2016 (among impressions analyzed by Integral Ad Science)
Average Daily Time Spent with Select Media/Devices Among US Consumers, Q4 2014, Q4 2015 & Q4 2016 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q4 2016 (hrs:mins)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market—for Now
Programmatic TV Ventures into Advanced Audience Targeting and Attribution
Why Cost-Per-Second Ad Pricing Makes Sense for Mobile Ad Buying
For B2Bs, Powering Programmatic with First-Party Data a Core Requirement
Mobile Apps Are a Gold Mine for Fraudsters