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eMarketer Chart

US Native Digital Display Ad Spending, by Segment, 2016-2018 (billions)

Chart Profile

  • Measurement:

    (billions)

  • Data Covered:

  • Source:

    eMarketer

  • Methodology:

    Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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