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(millions, % change and % of population)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Devices Used by US Internet Users to Stream a Show or Movie, by Demographic, Oct 2017 (% of respondents in each group)
US Mobile Ad Spending, In-App vs. Mobile Web, 2015-2018
US Mobile App Install Ad Spending, 2015-2017 (billions, % change and % of total mobile ad spending)
US Adult Related-* vs. Unrelated-Content** Simultaneous Internet & TV Users, 2015-2019 (millions and % change)
US Smartphone App Users and Penetration, by Category, 2016-2021 (millions, % change and % of smartphone users)
Global Social Media StatPack: Platforms, Users and Devices
Snapchat Usage and Advertising 2017: Separating Fact from Fiction
Marketers’ Roundtable: How Effective Is Snapchat Advertising in 2017?
Western Union Blends Transactions and Support into One Facebook Messenger Experience
Listen In: The Fate of the Tablet
The Trials of Collecting Location Data