Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the February 2017 Adobe report titled "Touching the Infinite: A Report on the 2017 Mobile Maturity Survey." 254 marketing decision-makers and 50 IT decision-makers in the US were surveyed online in October 2016. 58% of respondents work directly for an organization, 42% work for an agency on behalf of clients. All respondents had experience with mobile marketing/development at their organization, perform mobile marketing activities regularly and either recommend or request mobile marketing/development tools. Respondents' organization or largest client has 500+ employees. Respondents were not required to use Adobe products.
What Benefits Do Companies Worldwide See in Having Programmatic In-App Advertising in a Campaign? (% of respondents, Nov 2018)
What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)
Mobile App Ad Performance Metrics Worldwide, by OS and Ad Format, Oct 2018
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
Mobile Video Advertising 2019: Leveraging Rewarded Video, 6-Second Ads and Vertical Video
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Playable Ads: The Next Big Thing for Mobile Advertising?
Mobile Marketing Trends Roundup 2018