Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the February 2017 Adobe report titled "Touching the Infinite: A Report on the 2017 Mobile Maturity Survey." 254 marketing decision-makers and 50 IT decision-makers in the US were surveyed online in October 2016. 58% of respondents work directly for an organization, 42% work for an agency on behalf of clients. All respondents had experience with mobile marketing/development at their organization, perform mobile marketing activities regularly and either recommend or request mobile marketing/development tools. Respondents' organization or largest client has 500+ employees. Respondents were not required to use Adobe products.
Mobile App Install Fraud Share Worldwide, by Type, Q1 2018-Q1 2019 (% of total)
Mobile App Install Fraud Rate Worldwide, by App Category, Feb 2019 (% of total paid app installs)
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Mobile In-App Display Ad Performance Metrics Worldwide: Post-Install Action Rates, by Format, Q1 2019
Mobile App Install Fraud Share Worldwide, by Type, 2018 (% of total fraudulent app installs)
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