Plans & Pricing
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(% of respondents)
Data is from the February 2017 Adobe report titled "Touching the Infinite: A Report on the 2017 Mobile Maturity Survey." 254 marketing decision-makers and 50 IT decision-makers in the US were surveyed online in October 2016. 58% of respondents work directly for an organization, 42% work for an agency on behalf of clients. All respondents had experience with mobile marketing/development at their organization, perform mobile marketing activities regularly and either recommend or request mobile marketing/development tools. Respondents' organization or largest client has 500+ employees. Respondents were not required to use Adobe products.
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Monetization Models Used in Gaming vs. Nongaming Apps Worldwide, by OS, Feb 2019 (% of total analyzed by Mobbo)
What Benefits Do Companies Worldwide See in Having Programmatic In-App Advertising in a Campaign? (% of respondents, Nov 2018)
What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Playable Ads: The Next Big Thing for Mobile Advertising?
Mobile Marketing Trends Roundup 2018