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(billions, % change and % of total mobile ad spending)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Net Mobile Search Ad Revenues, by Company, 2016-2020 (millions)
US Net Mobile Search Ad Revenue Growth, by Company, 2016-2020 (% change)
US Net Mobile Search Ad Revenue Share, by Company, 2016-2020 (% of total mobile search ad spending)
Mobile App Install Ad Spending in Asia-Pacific, Attributed vs. Nonattributed, 2017-2020 (billions)
Mobile App Install Ad Spending in North America, Attributed vs. Nonattributed, 2017-2020 (billions)
US Ad Spending 2018: Updated Forecast for Digital and Traditional Media Ad Spending
Canada Mobile Time Spent and Ad Spending 2018: How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
How Header Bidding Is Moving Into Apps
Most Apps Get Deleted Within a Week Of Last Use
Mobile Measurement & Targeting Roundup