Schedule a Demo
Does My Company Subscribe?
(millions, % change and % of millennial smartphone users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, May 2017 (% of respondents)
US Internet Users Who Use Select Social Media Platforms, by Gender, May 2017 (% of respondents in each group)
Reasons that US Snapchat Users Use Snapchat, by Gender, May 2017 (% of respondents in each group)
Reasons that US Instagram Users Use Instagram, by Gender, May 2017 (% of respondents in each group)
Frequency with Which US Snapchat Users Skip Ads on Snapchat, by Gender, May 2017 (% of respondents in each group)
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
11 Key Digital Trends for 2016: Our Predictions for What Will—and Won't—Happen Next Year
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
Young Millennials Are All About Snapchat
Snapchat and Instagram's Young Audiences Rarely Notice Ads on Platforms