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(millions, % change and % of millennial smartphone users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors.
US Parent Internet Users Who Plan to Use Social Media to Assist in Back-to-School Shopping, June 2017 (% of respondents)
Ways in Which US Parent Internet Users Plan to Use Social Media When Back-to-School Shopping, June 2017 (% of respondents)
Leading Channels Used by US Teen/Young Adult vs. Millennial Internet Users to Engage/Communicate with Brands, March 2017 (% of respondents in each group)
Last Way in Which US Millennial Internet Users Found Out About a TV Show on Social Media, April 2017 (% of respondents)
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, May 2017 (% of respondents)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Becoming a Mother Changes How a Woman Uses Social Media
More than 90% of US Moms Have a Social Media Account
New eMarketer Report Explores Boomers' Relationship with Social