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(millions, % change and % of millennial smartphone users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors.
Leading Social Media Trends that Will Have the Biggest Effect on Their 2018 Advertising and Marketing Strategy According to US Advertising and Marketing Executives (% of respondents)
Social Media Platforms on Which There Are Too Many Ads According to US Teen Social Media Users, Jan 2017 (% of respondents)
US Marketing Executives Who Can Show the Effect of Social Media on Their Business, Aug 2014-Aug 2017 (% of respondents)
Level of Integration of Social Media and Their Marketing Strategy According to US Marketing Executives, Aug 2012-Aug 2017 (scale of 1-7*)
Current vs. Expected Social Media Marketing Spending Share According to US B2B and B2C Marketing Executives, by Sector, Aug 2014-Aug 2017 (% of total marketing spending)
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Becoming a Mother Changes How a Woman Uses Social Media
From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App
The Truth About Teens and Their Social Media Habits