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(millions, % change and % of millennial smartphone users)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors.
Social Media Platforms Used vs. Preferred by US Child and Teen Social Media Users to Get News, Jan 2017 (% of respondents)
US Internet Users Who Worry About the Negative Effects of Social Media on Their Physical/Emotional Health, by Generation, Aug 2016 (% of respondents in each group)
US Internet Users' Preferred Social Media Platform, by Generation, Jan 2017 (% of respondents in each group)
Reasons that US Internet Users Unfollow a Brand on Social Media, by Generation, Jan 2017 (% of respondents)
US Internet Users Who Are Likely to Purchase a Product from a Brand They Follow on Social Media, by Generation, Jan 2017 (% of respondents in each group)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
How Jewelry Subscription Service Rocksbox Attracts Older Millennials
State Farm: When Marketing to Multiculturals, Tap into Cultural Insights
For Kids, Social Is a Key Source for News
Worried About Missing Something Online? Well, You Should Worry About That, Too