Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data & Marketing Association (DMA) | Demand Metric
Data is from the June 2017 Data & Marketing Association (DMA) and Demand Metric "DMA Response Rate Report 2017." 592 US marketers from various industries were surveyed online during February-May 2017. There were 252 complete responses and 340 partial responses. The survey was promoted to DMA members and members of the Demand Metric community. Respondents identified themselves as being part of an agency (14%), marketer (65%), supplier (9%) and other (12%) at companies with annual revenues of $10 million or less (43%), $11-$25 million (10%), $26-$100 million (16%), $101-$500 million (12%), $501 million-$1 billion (6%) and over $1 billion (13%). Marketers and suppliers were asked to provide representative campaign information, and agencies were asked to provide representative information from client campaigns.
What Is US B2B Marketers' Primary Goal When Producing Content? (% of respondents, Jan 2019)
Most Important Factor Driving Success of Content Programs According to US B2B Marketers, Jan 2019 (% of respondents)
Aspects of Content Marketing Programs that US B2B Marketers Say They Need to Improve Urgently*, Jan 2019 (% of respondents)
Which Types of Content Do US B2B Marketers Believe Their Organization Will Produce More* of in the Next 12 Months? (% of respondents, Jan 2019)
Multimedia Content that US B2B Marketers Believe Will Have the Greatest Effect on Their Approach to Marketing in the Next 12 Months, Jan 2019 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
B2B Ecommerce 2018: Transforming Buying and Selling
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content
Why B2B Marketers Need to Borrow from B2C to Deliver More Omnichannel Experiences | Sponsored Content