Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data & Marketing Association (DMA) | Demand Metric
Data is from the June 2017 Data & Marketing Association (DMA) and Demand Metric "DMA Response Rate Report 2017." 592 US marketers from various industries were surveyed online during February-May 2017. There were 252 complete responses and 340 partial responses. The survey was promoted to DMA members and members of the Demand Metric community. Respondents identified themselves as being part of an agency (14%), marketer (65%), supplier (9%) and other (12%) at companies with annual revenues of $10 million or less (43%), $11-$25 million (10%), $26-$100 million (16%), $101-$500 million (12%), $501 million-$1 billion (6%) and over $1 billion (13%). Marketers and suppliers were asked to provide representative campaign information, and agencies were asked to provide representative information from client campaigns.
Revenue Priorities According to US B2B Revenue Marketers, Demand Marketers and Lead Marketers (% of respondents in each group, Aug 2018)
Use of Account-Based Marketing (ABM) Technology* According to US B2B Revenue Marketers, Demand Marketers and Lead Marketers (% of respondents in each group, Aug 2018)
What Social Media Platforms Do B2B and B2C Companies in Spain Use? (% of respondents, May 2018)
Attitudes of Business Buyers Worldwide Toward Personalization, by Generation, April 2018 (% of respondents in each group)
What Factors Do Business Buyers Worldwide Say Is Important to Winning Their Business? (% of respondents, by generation, April 2018)
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B2B Ecommerce 2018: Transforming Buying and Selling
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
Why Many B2B Marketers Struggle With CRM Integrations
Why Marketers Struggle to Define Artificial Intelligence