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Data & Marketing Association (DMA) | Demand Metric
Data is from the June 2017 Data & Marketing Association (DMA) and Demand Metric "DMA Response Rate Report 2017." 592 US marketers from various industries were surveyed online during February-May 2017. There were 252 complete responses and 340 partial responses. The survey was promoted to DMA members and members of the Demand Metric community. Respondents identified themselves as being part of an agency (14%), marketer (65%), supplier (9%) and other (12%) at companies with annual revenues of $10 million or less (43%), $11-$25 million (10%), $26-$100 million (16%), $101-$500 million (12%), $501 million-$1 billion (6%) and over $1 billion (13%). Marketers and suppliers were asked to provide representative campaign information, and agencies were asked to provide representative information from client campaigns.
Personal Information that US Internet Users Would Be Willing to Share with a Brand for a Shopping Experience that Is More Tailored to Their Personal Preferences, Dec 2017 (% of respondents)
Campaign Management Priorities According to Marketing Professionals in North America, Jan 2018 (% of respondents)
Level of Concern About Select Facebook Privacy and Security Issues Among US Facebook Users, April 2018 (% of respondents)
Channels/Platforms Used by US Internet Users to Get in Touch with Brands, March 2018 (% of respondents)
Influential Sources of Information When Shopping According to US Internet Users, Jan 2018 (% of respondents)
US Social Network Users: eMarketer's Estimates for 2018–2022
US Digital Users: eMarketer's Estimates for 2018
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Data Feed: April 20, 2018