US Marketers Who Have Increased Spending on Location-Based Mobile Advertising Based on the Availability of Foot Traffic Data, July 2016 (% of respondents) - eMarketer
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US Marketers Who Have Increased Spending on Location-Based Mobile Advertising Based on the Availability of Foot Traffic Data, July 2016 (% of respondents)

US Marketers Who Have Increased Spending on Location-Based Mobile Advertising Based on the Availability of Foot Traffic Data, July 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Mobile Marketing Association (MMA)

  • Methodology:

    Data is from the October 2016 Mobile Marketing Association (MMA) report titled "Location Data Study: Key Findings." 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g. retail, QSR) and those without.

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