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Mobile Marketing Association (MMA)
Data is from the October 2016 Mobile Marketing Association (MMA) report titled "Location Data Study: Key Findings." 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g. retail, QSR) and those without.
Mobile Video Viewer Penetration in France, by Age, 2018 (% of internet users in each group)
Implementation of Select Mobile Features/Services According to Retailers in North America, Dec 2017 (% of respondents)
Acceptance of Select Alternative Payment Methods Among Retailers in North America, Dec 2017 (% of respondents)
Digital Initiatives that Are Spending Priorities in 2018 According to US Senior IT Professionals (% of respondents)
Leading Customer Engagement Priorities for 2018 Among Retailers in North America (% of respondents)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
Time Spent with Media and Ad Spending in South Korea: eMarketer's Estimates and Forecast
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
App Users Are More Open to Push Notifications
Data Feed: January 17, 2018