Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Mobile Marketing Association (MMA)
Data is from the October 2016 Mobile Marketing Association (MMA) report titled "Location Data Study: Key Findings." 400 US marketers and agency professionals were surveyed via a third-party online B2B panel during June 20-July 21, 2016. To qualify, respondents had to be involved in media decisions. Quotas were applied to ensure a mix of medium-sized (1,000-4,999 employees) and large (5,000+ employees) companies, a mix of industries and a mix of those with physical locations (e.g. retail, QSR) and those without.
Primary Benefit of In-App Advertising According to US Brand vs. Agency Advertisers, Aug 2018 (% of respondents)
Main Campaign Objectives of Their Company's In-App Ads According to US Brand Advertisers, Aug 2018 (% of respondents)
Primary Challenge of In-App Advertising According to US Brand vs. Agency Advertisers, Aug 2018 (% of respondents)
US Programmatic Ad Performance Metrics: Invalid Traffic (IVT) Ad Impression Rate, by Device and Format, May 2018 (among impressions analyzed by Pixalate)
What Mobile App Category Do US Mobile Users Feel Has the Best Ad Experiences? (% of respondents, April 2018)
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
Maps and Navigation Apps: Discovery, Exploration Features Open Up Ad Opportunities
How Header Bidding Is Moving Into Apps
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
Mobile Measurement & Targeting Roundup
How Consumers Really Feel About Location Data