US Marketers' Top Strategic Priority, April 2016 (% of respondents) - eMarketer

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US Marketers' Top Strategic Priority, April 2016 (% of respondents)

US Marketers' Top Strategic Priority, April 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Clutch | R2integrated (R2i)

  • Methodology:

    Data is from the August 2016 Clutch "Enterprise Marketing Survey 2016" in partnership with R2integrated (R2i). 500 US marketers from companies with at least 500 employees were surveyed during March-April 2016. Respondents identified their job title as associate (12%), C-level executive (12%), director (17%), manager (32%), owner (2%), president or CEO (3%), senior manager (15%) and VP (6%). 33% of respondents were from B2B companies and 67% were from B2C companies. Respondents identified the number of employees at their company as 501-1,000 (50%), 1,001-5,000 (24%) and 5,001+ (26%). Respondents came from companies with revenues of less than $10 million (7%), $10 million-$50 million (14%), $50 million-$100 million (14%), $100 million-$500 million (19%), $500 million-$1 billion (16%), $1 billion-$5 billion (18%), $5+ billion (8%) and no answer (5%). Clutch is a software and professional services firm. R2integrated (R2i) is a marketing agency.

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