US Marketers'* Attitudes Toward Programmatic Ad Buying, May 2018 (% of respondents) - eMarketer
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US Marketers'* Attitudes Toward Programmatic Ad Buying, May 2018 (% of respondents)

US Marketers'* Attitudes Toward Programmatic Ad Buying, May 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Trusted Media Brands (TMB)

  • Methodology:

    Data is from the July 2018 Trusted Media Brands (TMB) report titled "Programmatic in the Era of Transparency" conducted by Advertiser Perceptions. 300 US agency respondents and marketers from the Advertiser Perceptions Media Decision-Maker database were surveyed online during May 2018. Respondents were 100% involved in media brand selection decisions. Respondents identified their company as an agency (60%) or marketing firm (40%), and their job title as director/supervisor (39%), manager/planner/buyer (21%) and VP and above (40%). Respondents received incentives in the form of cash and information. Trusted Media Brands is a media and direct marketing company.

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