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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Mobile Sports App Usage Metrics Among Smartphone Sports App Users in Select Countries, May 2017 (% of respondents)
US Internet Users and Penetration, by Device, 2016-2021
US Search User Penetration, by Device, 2014-2021 (% of population)
Top 15 Smartphone Apps Among US Smartphone App Users, June 2017 (% reach)
Average Daily Time Spent with Select Media/Devices Among US Consumers, Q1 2015, Q1 2016 & Q1 2017 (hrs:mins)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
B2B Event Marketing 2017: How the Event Stack Bridges Offline and Online
Simon Malls' Chatbot Strategy Delivers Deep Personalization at Scale
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Snapchat Rolls Out New AR Features, But Wait…So Does Facebook
Mobile Apps Are a Gold Mine for Fraudsters