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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Devices Owned by US Internet Users, 2015 & 2017 (% of respondents)
Top 5 Digital Activities Conducted While Watching TV* Among US Multidevice Users, by Device, March 2017 (% of respondents)
Device Share of Total TV Viewing According to US TV Viewers, April 2017 (% of total)
Ad Recall and Effectiveness of Ads on Social Media According to US Social Media Users, by Platform, May 2017 (% of respondents)
Biggest Mobile Video Opportunities According to US Ad Buyers, Nov 2016 (% of respondents)
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
US Digital Users: The eMarketer Forecast for 2017
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Snapchat Rolls Out New AR Features, But Wait…So Does Facebook
Mobile Apps Are a Gold Mine for Fraudsters