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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Average Time Spent per Day by US Adult Users of Each Major Medium, 2014-2019 (hrs:mins)
US Adult Major Media User Penetration, 2014-2019 (% of adult population)
Location/Device Where US Digital Buyers Are Most Likely to Research Products Prior to Purchase, Sep 2016 (% of respondents)
Location/Device Where US Digital Buyers Are Most Likely to Purchase Products, Sep 2016 (% of respondents)
US TV Household Penetration of Select Devices/Technologies, Q4 2016 (% of TV households)
US Digital Users: The eMarketer Forecast for 2017
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
Why Cost-Per-Second Ad Pricing Makes Sense for Mobile Ad Buying
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Snapchat Rolls Out New AR Features, But Wait…So Does Facebook
Mobile Apps Are a Gold Mine for Fraudsters