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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Devices Owned by US Smartphone Users, May 2017 (% of respondents)
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
New Developments that US iPhone Owners Want to See Next from Apple, June 2017 (% of respondents)
Q2 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US Digital Users: The eMarketer Forecast for 2017
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Marketers Must Question Location Data Before They Use It for Attribution
Snapchat Rolls Out New AR Features, But Wait…So Does Facebook
Mobile Apps Are a Gold Mine for Fraudsters