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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Devices Used by US Internet Users to Stream a Show or Movie, by Demographic, Oct 2017 (% of respondents in each group)
US Adult Related-* vs. Unrelated-Content** Simultaneous Internet & TV Users, 2015-2019 (millions and % change)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Average Daily Time Spent on the Top 3 US Insurance Apps, H1 2017 (mins:secs)
Top 10 US Insurance Sites, Ranked by Total Traffic, H1 2017 (millions and % of total*)
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Marketers Must Question Location Data Before They Use It for Attribution
Snapchat Rolls Out New AR Features, But Wait…So Does Facebook
Mobile Apps Are a Gold Mine for Fraudsters