US Internet Users Who Are Willing to Share Personal Data in Exchange for Benefits/Rewards, by Demographic, Summer 2016 (% of respondents in each group) - eMarketer

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US Internet Users Who Are Willing to Share Personal Data in Exchange for Benefits/Rewards, by Demographic, Summer 2016 (% of respondents in each group)

US Internet Users Who Are Willing to Share Personal Data in Exchange for Benefits/Rewards, by Demographic, Summer 2016 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    GfK

  • Methodology:

    Data is from the January 2017 GfK report titled "Willingness to share personal data in exchange for benefits or rewards." More than 22,000 teens and adults ages 15+ in 17 countries worldwide were surveyed during summer 2016. The countries surveyed were Argentina (n=1,007), Australia (n=1,001), Belgium (n=1,004), Brazil (n=1,500), Canada (n=1,002), China (n=1,510), France (n=1,501), Germany (n=1,502), Italy (n=1,503), Japan (n=1,500), Mexico (n=1,000), the Netherlands (n=1,003), Russia (n=1,501), South Korea (n=1,000), Spain (n=1,500), the UK (n=1,501) and the US (n=1,536). Data was weighted to be representative of the online population ages 15+ in each market.

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