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(% of respondents in each group)
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Methodology is available to PRO customers
How Do US Agency and Marketing Professionals Define Over-the-Top (OTT) Video*? (% of respondents, March 2019) CHART
How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019) CHART PRO
What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? (% of respondents, March 2019) CHART PRO
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q4 2015-Q4 2018 (% of total ads served by FreeWheel) CHART PRO
What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019) CHART PRO
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong REPORT PRO
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts REPORT PRO
Roku Eschews Open Exchanges for Premium Deals INTERVIEW PRO
The Allure of Video-on-Demand Advertising INTERVIEW PRO
Connected TV Ad Inventory Keeps Growing ARTICLE
Marketers Are Split on How They Define OTT ARTICLE