US Internet Users Who Have Made a Digital Purchase, by Generation, June 2016 (% of respondents in each group) - eMarketer
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US Internet Users Who Have Made a Digital Purchase, by Generation, June 2016 (% of respondents in each group)

US Internet Users Who Have Made a Digital Purchase, by Generation, June 2016 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Berkeley Research Group (BRG)

  • Methodology:

    Data is from the August 2016 Berkeley Research Group (BRG) "Retail Perspective - Precision Needed To Beat Mediocre Outlook." 1,026 US internet users ages 18+ were surveyed online during June 23-26, 2016. BRG is a global strategic advisory and consulting firm.

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