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(% of respondents in each group)
Data is from the June 2016 Intel Security report titled "Digital Detox: Unplugging on Summer Vacation" conducted by MSI International. 13,960 internet users ages 21-54 in 14 countries were surveyed online in March 2016. Respondents were from Australia (n=1,204), Brazil (n=804), Canada (n=816), France (n=800), Germany (n=802), India (n=1,423), Italy (n=800), Japan (n=1,001), Mexico (n=800), Singapore (n=1,206), Spain (n=800), the Netherlands (n=800), the UK (n=1,200) and the US (n=1,504).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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