US Internet Users Who Have Downloaded Their Primary Bank's Mobile Banking App, by Demographic, Aug 2017 (% of respondents in each group) - eMarketer
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US Internet Users Who Have Downloaded Their Primary Bank's Mobile Banking App, by Demographic, Aug 2017 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Market Force Information

  • Methodology:

    Data is from the October 2017 Market Force Information report titled "US Banking: Consumer Experiences & Competitive Benchmarks." 6,518 US internet users ages 18+ were surveyed via email from MFI's survey panel during August 1-18, 2017. Panel members are incentivized for multiple prizes when they complete surveys chosen at random. 74% of respondents were female, 25% were male and 1% preferred not to answer. 51% of respondents earned more than $50,000 per year.

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