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The NPD Group | Valassis
Data is from the July 2018 Valassis "Awareness-to-Activation Study" in conjunction with The NPD Group. 1,280 US internet users ages 18+ from an annually surveyed panel of 10,000 respondents were surveyed online during January 26-March 15, 2018. Valassis is a direct mail and marketing services company.
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