US Internet Users Want More Control Over the Branded Content They Receive than What Marketers Currently Offer, Nov 2018 (% of respondents) - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Chart

US Internet Users Want More Control Over the Branded Content They Receive than What Marketers Currently Offer, Nov 2018 (% of respondents)

US Internet Users Want More Control Over the Branded Content They Receive than What Marketers Currently Offer, Nov 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Alliance Data

  • Methodology:

    Data is from the March 2019 Alliance Data report titled "The Great Divide: Connecting brands to the real needs of today's consumer." 2,515 US internet users ages 18+ were surveyed online during November 9-19, 2018. Generations are defined by year born: Gen Z (1997-2000), millennials (1981-1996), Gen X (1965-1980) and baby boomers (1946-1964). 200 US retail marketers were also surveyed during November 9-21, 2018.

What do I get with eMarketer PRO?