Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the May 2017 Sprout Social report titled "Q2 2017 Sprout Social Index: Consumers Aren't Looking to Buy From Brands That Are 'Cool' on Social." Index data is based on 289,000 active Facebook, Twitter and Instagram accounts between Q1 2016-Q1 2017. More than 3.9 billion messages sent and received during that time period were analyzed. Industry classifications were based on LinkedIn industry categories. In some cases, closely related industries were merged into a single overarching industry. Some data may have shifted from the last Sprout Social Index report due to a shift in the profiles analyzed; however, all overarching trends remain consistent. All messages that were casual mentions or not requiring a response were excluded from engagement, response rate and response time calculations to eliminate "noise." Consumer survey data is based on 1,003 US internet users ages 18-64 surveyed by the independent reserch firm Survata during April 17-24, 2017. Respondents unlocked premium content on the Survata publisher network for survey completion and received no cash compensation. Sprout Social is a social media analytics and monitoring service.
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
How Do US Publishers and Brand Marketers Benchmark Data Success? (% of respondents, Nov 2018)
Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)
How Do US Publishers and Brand Marketers Benchmark Data Strategy Success? (% of respondents, Nov 2018)
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Who Is Using Multitouch Attribution?