Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Jun Group | Nielsen
Data is from the January 2017 Nielsen Media Labs report titled "Assessing the Impact of Value Exchange" commissioned by Jun Group. The report is based on 3 waves of research conducted during summer 2016. All consumer research was conducted among US respondents ages 18-54. An online panel of 1,200 US internet users were shown ad content with either value exchange (e.g., opt-in or rewarded video), native ad or pre-roll formats (n=400 per format), then surveyed to assess engagement and effectiveness. In addition, a study was conducted using the mobile value exchange format in a live campaign for a large quick-service restaurant brand. The study examined purchase intent among 737 US adults (n=461 control, n=276 exposed) and awareness among 867 US adults (n=648 control, n=219 exposed). Finally, 21 media planners and buyers at agencies or media buying services in major US metropolitan markets participated in a qualitative study. Jun Group is a video advertising and branded content platform.
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
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