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Jun Group | Nielsen
Data is from the January 2017 Nielsen Media Labs report titled "Assessing the Impact of Value Exchange" commissioned by Jun Group. The report is based on 3 waves of research conducted during summer 2016. All consumer research was conducted among US respondents ages 18-54. An online panel of 1,200 US internet users were shown ad content with either value exchange (e.g., opt-in or rewarded video), native ad or pre-roll formats (n=400 per format), then surveyed to assess engagement and effectiveness. In addition, a study was conducted using the mobile value exchange format in a live campaign for a large quick-service restaurant brand. The study examined purchase intent among 737 US adults (n=461 control, n=276 exposed) and awareness among 867 US adults (n=648 control, n=219 exposed). Finally, 21 media planners and buyers at agencies or media buying services in major US metropolitan markets participated in a qualitative study. Jun Group is a video advertising and branded content platform.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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