US Internet Users' Attitudes Toward Brand/Store Loyalty, by Demographic, Feb 2018 (% of respondents in each group) - eMarketer

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US Internet Users' Attitudes Toward Brand/Store Loyalty, by Demographic, Feb 2018 (% of respondents in each group)

US Internet Users' Attitudes Toward Brand/Store Loyalty, by Demographic, Feb 2018 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    National Retail Federation (NRF)

  • Methodology:

    Data is from the April 2018 National Retail Federation (NRF) report titled "Spring 2018 Consumer View" conducted by Toluna as cited in company blog. 3,002 US internet users ages 18+ were surveyed online during January 30-February 18, 2018. The margin of error is +/-2 percentage points. Data is nationally representative across age, region, income, gender and race/ethnicity.

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