Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Kantar Millward Brown
Data is from the "AdReaction" global consumer survey featured in the January 2018 Kantar Millward Brown "AdReaction: The Art of Integration, U.S. Report." 1,001 US internet users ages 16-55 were surveyed online during August-November 2017. 14,500 internet users ages 16-65 in 45 countries were surveyed online by Lightspeed during August-November 2017 for the AdReaction global consumer survey. In addition, more than 300 interviews were conducted for the "Getting Media Right" global marketer survey during June-August 2017. The marketers represented advertisers, agencies and media companies.
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
How Do US Publishers and Brand Marketers Benchmark Data Success? (% of respondents, Nov 2018)
Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)
How Do US Publishers and Brand Marketers Benchmark Data Strategy Success? (% of respondents, Nov 2018)
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
Dr. Alexa Will Hear You Now: How Voice Technology Is Changing Healthcare
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
The Greatest Marketing Intersection is Where Data and Creativity Meet | Sponsored Content
Consumers Say Brands Ask for Too Much Information