US Internet Users' Attitudes Toward Ads Today*, Nov 2017 (% of respondents) - eMarketer
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US Internet Users' Attitudes Toward Ads Today*, Nov 2017 (% of respondents)

US Internet Users' Attitudes Toward Ads Today*, Nov 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Kantar Millward Brown

  • Methodology:

    Data is from the "AdReaction" global consumer survey featured in the January 2018 Kantar Millward Brown "AdReaction: The Art of Integration, U.S. Report." 1,001 US internet users ages 16-55 were surveyed online during August-November 2017. 14,500 internet users ages 16-65 in 45 countries were surveyed online by Lightspeed during August-November 2017 for the AdReaction global consumer survey. In addition, more than 300 interviews were conducted for the "Getting Media Right" global marketer survey during June-August 2017. The marketers represented advertisers, agencies and media companies.

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