Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Kantar Millward Brown
Data is from the "AdReaction" global consumer survey featured in the January 2018 Kantar Millward Brown "AdReaction: The Art of Integration, U.S. Report." 1,001 US internet users ages 16-55 were surveyed online during August-November 2017. 14,500 internet users ages 16-65 in 45 countries were surveyed online by Lightspeed during August-November 2017 for the AdReaction global consumer survey. In addition, more than 300 interviews were conducted for the "Getting Media Right" global marketer survey during June-August 2017. The marketers represented advertisers, agencies and media companies.
What Challenges Do Companies Worldwide Face When Supporting Digital Transformation with Smart Technologies? (% of respondents, Oct 2018)
How Important Are Smart Technologies in Achieving the Digital Transformation Priorities of Companies Worldwide? (% of respondents, Oct 2018)
What Do US Internet Users Consider to Be Negative Aspects of Digital Advertising? (% of respondents, Feb 2019)
Reasons that IT Leaders Worldwide Say Data Is Completely or Mostly Integrated at Their Company, Nov 2018 (% of respondents)
What Challenges Do Companies Worldwide Face Concerning the Day-to-Day Management of Data? (% of respondents, Nov 2018)
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
Advancing Marketing Attribution, Part 2: Combining Company- and Channel-Level KPIs
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Data Managers Feel Overwhelmed by Abundance of Tools
Making Marketing Attribution Work Means Choosing the Right Metrics