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Halverson Group | Izea | Lightspeed | Research Now
Data is from the February 2017 Izea "The 2017 State of the Creator Economy Study" conducted by Lightspeed GMI and Research Now in partnership with Halverson Group and The Right Brain Consumer Consulting. Marketer and consumer surveys were conducted online during August-September 2016. Influencers and content marketers were surveyed in Canada (n=145) and the US (n=852) from Research Now's B2B panel and Izea's in-house panel. Social media users ages 18-70 were surveyed in Canada (n=300) and the US (n=1,000) from Lightspeed GMI's National Online Consumer Panels. Izea is a technology platform that connects marketers with influencers and content creators.
Priorities and Initiatives for 2018 According to Retailers in North America (% of respondents)
UK Social Network Ad Spending, 2016-2020 (billions of £ and % of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of total media ad spending)
UK Facebook Ad Revenues, 2016-2020 (billions of £ and % change)
US Social Network Users: eMarketer's Estimates for 2018–2022
Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars
How Publishers Can Profit from Buying Facebook Traffic
Consumer Trust Is Paramount for Brand Safety, Says Boxed
Facebook's New Data Controversy: Implications for Marketers
Data Feed: March 19, 2018