US Industry Professionals* Who Say Brand Safety Is a Serious Problem for Their Marketing Efforts, 2017 & 2018 (% of respondents) - eMarketer

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US Industry Professionals* Who Say Brand Safety Is a Serious Problem for Their Marketing Efforts, 2017 & 2018 (% of respondents)

US Industry Professionals* Who Say Brand Safety Is a Serious Problem for Their Marketing Efforts, 2017 & 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Digiday | GumGum

  • Methodology:

    Data is from the February 2019 GumGum and Digiday report titled "Time for a check-up: The brand safety crisis one year later." 274 US industry professionals from agencies, brands, online publishers and technology providers were surveyed during October 27-November 25, 2018. GumGum is a digital marketing platform.

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