Plans & Pricing
Does My Company Subscribe?
Data & Marketing Association (DMA) | Winterberry Group
Data is from the August 2018 Winterberry Group and Data & Marketing Association (DMA) report titled "Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace" sponsored by Acxiom, Drawbridge, Experian, LiveRamp and Signal. 408 advertisers, fundraisers, marketers, marketing service providers, publishers and technology developers in North America were surveyed in June 2018. In addition, Winterberry Group conducted in-person and telephone interviews with more than 35 business and product leaders in the identity, marketing, data and privacy sectors during March-July 2018. Respondents identified their business as brand marketer or fundraiser (30.5%), marketing services and/or technology provider (including agencies) (49.4%) and other (20.2%).
What Did US Ad Executives Think Was the Most Overrated Word/Term of 2018? (% of respondents)
Do Marketing and Media Professionals Worldwide Believe Advertisers Who Can Identify, Organize and Motivate the Right Talent Will Tend to Deliver a Stronger Marketing Performance? (% of respondents, Nov 2018)
Mobile Dating App Performance Metrics Worldwide: Average Install-to-Subscription Rate, by Gender, 2016-2018
What Actions Are US Digital Device Users Likely to Take as a Result of Personalized Brand Content? (% of respondents, Dec 2018)
Mobile Dating App Performance Metrics Worldwide: Average User Acquisition Costs, by Region, Nov 2018
Top 10 Tech Trends from CES 2019: How 5G, AI and the IoT Are Changing the Status Quo
Advancing Marketing Attribution: A Companywide Blueprint for Success (Part 1 of a Two-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
How Forbes Is Digitally Transforming Itself