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(% change vs. same period of prior year)
Data is from the January 2017 First Data report titled "SpendTrend 2016 Holiday Spend Analysis: End of Season Wrap-Up." The analysis encompasses POS transaction data from 942,155 US retailers during October 29-January 2, 2017. Retailers took part in the study if they had been serviced by First Data since October 2015. First Data is a global payment technology solutions company.
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)
What Is the Most Important 2018 Holiday Season Audience for US Retail Digital Advertising Decision-Makers? (% of respondents)
Consent Management Platform Adoption by UK and US Sites, July-Oct 2018 (% of total sites)
How Often Do US Mother Smartphone Users Purchase Toys Digitally? (% of respondents, Oct 2018)
Do US Internet Users Plan to Shop Digitally or In-Store on Black Friday 2018*? (% of respondents)
Holiday Shopping 2018: A Strong Economy Sets the Stage for a Spending Surge
The Rise of China’s Omnichannel Luxury Consumers: How Ecommerce Is Changing the High-End Market
How Financial Brands Create Virtual Assistants that Respect Users' Privacy
How Lowe’s Approaches Audience Verification
How The GDPR Helps Consent Management Platforms
Mobile Marketing Trends Roundup 2018